Privacy Policy
Effective date: November 2025
At
DRK Eyewear, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website
www.drkeyewear.com or purchase our products.
1. Data Controller
Align Trading LtdTrading as DRK Eyewear
Registered in England & Wales (Company No. 14496496)
Registered address: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ
Email: contact@drkeyewear.com
We are the data controller under UK GDPR and the EU GDPR.
2. Personal Data We Collect
We may collect the following information:
- Name, billing and shipping address, email address, and phone number
- Payment information (processed securely by our payment provider; we do not store full card details)
- Account login information if you create an account on our website
- Purchase history and preferences
- Information automatically collected via cookies and analytics tools
3. How We Use Your Data
We use your personal data to:
- Process and fulfil your orders
- Communicate with you regarding your orders, promotions, or updates if you opt-in
- Improve our website, products, and services
- Comply with legal obligations
4. Legal Basis for Processing
We process personal data based on:
- Contract: to fulfil your orders and manage your account
- Consent: where you opt-in for marketing communications
- Legal obligation: for tax, accounting, and regulatory purposes
- Legitimate interests: to improve our services and website experience
5. Sharing Your Data
We may share your information with:
- Payment processors and banks to process transactions
- Delivery companies to fulfil your orders
- IT service providers and website hosting partners
- Legal or regulatory authorities if required by law
We never sell your personal data to third parties.
6. International Transfers
Some service providers may be located outside the UK or EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR and EU GDPR.
7. Data Retention
We will retain your personal data only for as long as necessary to:
- Complete your orders and provide services
- Comply with legal obligations
- Resolve disputes and enforce agreements
8. Your Rights
You have the right to:
- Access and receive a copy of your personal data
- Rectify any inaccurate or incomplete data
- Request erasure of your data (“right to be forgotten”)
- Restrict processing or object to certain processing
- Data portability: receive your data in a structured, machine-readable format
- Withdraw consent at any time for marketing communications
- Lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights are violated
To exercise your rights, contact us at contact@drkeyewear.com.
9. Cookies and Tracking
We use cookies and similar technologies to:
- Improve website functionality
- Analyse website usage and performance
- Personalise user experience
You can manage your cookie preferences via your browser settings or our cookie banner.
10. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.
11. Updates to this Policy
We may update this Privacy Policy from time to time. The updated version will be published on our website with a revised effective date.
© 2025 Align Trading Ltd. All rights reserved.
